Who you are working with at SEO Guru Dallas
A small team of search strategists, developers and client-success people, focused on the Dallas–Fort Worth metroplex. Every account has a named person on it, and nobody gets handed to a ticket queue.
The people
Five people on your account, zero handoffs.
Jeff Tormey
Founder & Lead Strategist
Jeff built SEO Guru from a solo practice into a team that ranks businesses across several states, and he has never stepped away from the work itself. He still opens every new account, reads the crawl reports personally, and is the person on the kickoff call. Dallas–Fort Worth clients get the same hands-on approach that made the original agency its name: clear priorities, honest timelines, and progress explained without jargon.
More about Jeff-
Mark
Head of SEO
Mark runs the search side of every engagement. He is the one who turns a technical audit into a sequenced plan, decides which fixes ship first, and keeps an eye on the parts of a site most agencies ignore: crawl paths, page speed, internal links and the structure that lets authority reach the pages that earn money. He measures himself on one thing, whether a client’s organic traffic is still climbing six months in.
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Alex
Head of Paid Advertising
Alex owns paid media across Meta and the wider social platforms, and works alongside the Google Ads team so paid and organic never fight for the same click. He is relentless about audience targeting and even more so about creative, because an ad nobody notices is the most expensive kind. The campaigns he builds are judged on booked work, not reach.
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Jake
Client Success Manager
Jake is the steady point of contact once a project is underway. He keeps timelines honest, flags what needs a decision before it becomes urgent, and translates a month of ranking data into a short note on what moved and what comes next. If you have a question at 4pm on a Friday, Jake is usually the one who answers it.
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Carly Jewett
Client Success Manager
Carly shares client success with Jake and is the reason so many accounts stay with the team for years. She learns each business well enough to spot a problem in the numbers before the owner does, and she treats every account with the care she would want for her own company. Fast answers, no runaround.
Organic search
Rankings that keep paying after the work is done.
Technical SEO, local optimization, content and link earning for businesses across Dallas, Tarrant and Collin counties, plus national campaigns for companies that sell beyond Texas. The target is the map pack and page one for the searches that turn into revenue, and a place in the AI answers that increasingly sit above them.
Dallas is dozens of suburbs rather than one city. A dentist in Frisco competes with a different set of practices than one in Arlington, so each of those searches gets its own page, its own local proof and its own plan.
How our SEO works
Google Ads
Paid search for when organic cannot wait.
Some businesses need the phone ringing this month. We build Google Ads campaigns inside your own account, aim them at buyer-intent searches in the suburbs you serve, and judge them on cost per lead rather than clicks.
The search terms that convert feed straight back into the organic plan, so the ad budget doubles as research for the rankings you will own later.
See the PPC serviceHow an engagement runs
Listen, measure, build, prove.
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Listen
The first call is about your business: which jobs are worth the most, where calls come from today, and what you have already tried.
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Measure
We crawl the site, inspect the Google Business Profile and study the Dallas competitors above you. Everything goes into one ranked list.
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Build
Technical fixes ship first, then pages, content, links and local signals, in two-week sprints with nothing parked in a backlog.
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Prove
A live dashboard and a monthly note in plain English show what moved, what it cost, and what is next.
Track record
What the numbers look like so far.
Across the SEO Guru family of offices, with Dallas–Fort Worth the newest market we serve.
320+
Businesses served
524+
Projects shipped
1,200+
Newsletter readers
Clients
Companies that have trusted the SEO Guru team.
Our mission
Where we want to take Dallas businesses.
To be the search partner Dallas–Fort Worth owners recommend to each other, by doing the work ourselves, reporting it in plain language, and keeping every account the size of one conversation. If a client can explain to a friend exactly what we did and what it returned, the job is done.
- Honest timelines from the first meeting
- Month to month after the first 90 days
- You own every page, account and report
- One team, from strategy to code
